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商品編號： 9-705-441 出版日期： 2004/11/05 作者姓名： Rukstad, Michael G.;Wells, John R.;Yin, Pai-Ling 商品類別： Other 商品規格： 21p 再版日期： 2007/01/22 地域： Russia 產業： Food industry 個案年度： 2002 - 2002
商品敘述：
Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest ice cream producer in Russia in 2002, but is facing strong competition from Nestle despite its success over other multinational competitors. Contains detailed exhibits, allowing deeper analyses. A rewritten version of an earlier case.
涵蓋領域：
Industry analysis;Emerging markets;Business policies;Competitive strategy;Corporate strategy;Strategy formulation
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